Are you willing to eat the cost?

WildPlanet produces healthy and sustainable canned seafood products ranging from Tuna to Salmon and more. Many fishing companies in the industry do harmful practices, such as longline fishing, overfishing, and ghost fishing. My campaign ads called “Are you willing to eat the cost?” make consumers question their choice of buying seafood from major companies instead of companies that practice sustainable harvesting. The visuals of the ad show what the actual cost is for the consumer to be eating that can of tuna. 

Advertising, Print
Programs: Adobe Illustrator, Adobe Photoshop